What is the primary purpose of FINRA's Rule 2111?

The primary purpose of FINRA's Rule 2111 is to ensure that recommendations made by brokers are suitable for customers. This rule is designed to protect investors by requiring that financial professionals consider the individual needs, financial situation, and objectives of their clients when making recommendations about investment products.

Under this rule, broker-dealers must perform due diligence to ascertain the suitability of investment advice provided to clients, taking into account factors such as the client's age, financial situation, investment experience, and risk tolerance. This is crucial for maintaining trust in the brokerage industry and for safeguarding investors from potentially inappropriate investments that may not align with their specific financial goals or circumstances.

The other options address unrelated aspects of the financial services industry, such as trading hours, licensing processes, or standardization of products, but do not capture the core function of Rule 2111, which directly focuses on the suitability of recommendations made to clients.